From time to time, we undertake our own research that we hope will be of interest to people living in Jersey, Guernsey and the Isle of Man. Alternatively, to see examples of research for clients click here.
Thank you to everyone who completed the holiday survey we ran last year. You told us about the holidays you had taken in 2022/23, your plans for 2024/25, and what you think of your island as a visitor destination. Headline results for Jersey, Guernsey and the Isle of Man are available to download.
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Results of the IGR Brand Reputation Index shows 77% respondents feel higher prices are making them less brand loyal
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Click below to read the latest results of the IGR Brand Reputation Index.
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We'd also like to congratulate Beresford Street Kitchen, Grow, Bougard & Harry, Creature Comforts, Fat Rascal, Flour, Forest Road Garage, Genuine Jersey, Hansa, Harriet & Rose, Holme Grown, Iris & Dora, Jersey Skin, Lesbirel's Fruit & Veg, Lucas Farm Shop, Pretty Okay Candle Co, Relish Delicatessen, Scoop Jersey, Stonelakes Pharmacy, Surf & Turf, The Guernsey Weigh, The Sinful Vegan, The Wise Owl Café and Valpys who were all short-listed for the final vote in their respective islands after receiving the most nominations. It is clear these organisations are highly valued by our communities. Please click below for more information on how the vote worked and the results. The vote was run as part of our Brand Reputation survey, and overall ranking results for larger organisations regularly featured in the Brand Reputation Index can also be found by clicking below.
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We are pleased to share a further breakdown of results from our cost of living survey that we conducted earlier this year. The infographc shows which groups have been most impacted by the rising cost of living. Data tables of the full results with additional segmentation are available on request.
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