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COST OF LIVING SURVEY

JURISDICTIONS

Jersey, Guernsey, Isle of Man, Gibraltar

METHODOLOGY

Online Survey

DATA COLLECTION

12 April – 7 May 2024

SUMMARY

From time to time we also undertake our own research that we hope will be of interest to people living in the islands. This is one of our own surveys, and is an opportunity for us to give back to the island communities who participate in our research.

The

Over 2,600 residents completed a survey designed to gain high-level insights into experiences and perceptions of the cost of living in each jurisdiction. It asked about respondents’ financial position, recent changes to their cost of living and their opinion more generally on inequality in living standards. The results from this survey have been benchmarked to a similar survey undertaken in 2022.

Thank you to all who participated in this survey. We are grateful for the time taken to share your views.

Changes to the cost of living are a global issue, but one that impacts each and every one of us in our day-to-day lives. It is perhaps of greater concern now than at any time in over a decade, with frequent coverage in the local and national media over the past few years.

This cost of living survey is part of our equality series and follows on from our 2022 Cost of Living survey. It sought to understand the continued impact of changes to the cost of living amongst islanders and examine the extent to which there is a divide between those who can comfortably afford their living costs and those who are currently struggling to do so.

We found that there continues to be a striking divide visible across the jurisdictions between those who categorise themselves as financially comfortable and those who struggle to afford their costs. Just over half of people categorised themselves as less than comfortable, including 8% who say they cannot usually afford their [living] costs, and often have to go without essentials like food and heating. The remaining 47% comprises 39% who are ‘relatively comfortable’ and 8% who are ‘very comfortable’.

86% of respondents across the jurisdictions agreed or strongly agreed to the statement “The rising cost of living is impacting me and my household” showing that cost of living is still a factor in everyday living for many people. On an individual level, the cost of food appears to be an increasing burden in Jersey and Gibraltar, and across all  jurisdictions 30% are extremely concerned about the future impact cost of living will have on their household. This understandably increases in those who feel less able to afford their costs. However, overall levels of concern about poverty and inequality have decreased slightly compared to 2022. This signals an adjustment to the new cost of living norms.

Research recently conducted by YouGov in the UK* found that “six in ten Britons (61%) say they have made spending cuts at some point during the cost of living crisis”, a figure that has stayed consistent throughout the crisis. We have found a similar trend in our findings, with 69% of people across all the islands reporting they had found it difficult to meet the cost of one or more of the types of expenditure asked about in our 2024 survey, which is consistent to our 2022 findings. This suggests that cost of living is continuing to affect the same proportion of our populations.

We hope the insights provided by this survey can help our communities make informed decisions, as concerns and uncertainties remain around the future of the cost of living.

– Lindsay, Lily and everyone at Island Global Research.

Download the 2024 report for all jurisdictions below. 2022 findings are available on request.

DOWNLOAD REPORT

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