Advanced Quantitative Techniques
We have experience in designing and undertaking more advanced market research techniques and consultancy projects.
Advanced Segmentation
We routinely conduct advanced segmentation during the analysis of survey data. Population segments are created by combining demographic, behavioural and opinion data. Any statistically notable differences in the responses of different segments are identified, leading to more in-depth and actionable insights.
New Variable Creation
We commonly combine the responses of multiple survey questions to create advanced response categories, also helping to answer more complex research questions and provide deeper behavioural insights.
We can also advise if your research questions may benefit from insights gained through techniques such as…
Conjoint Analysis
Respondents are presented with a series of choice questions. For each one they are asked to indicate their choice from two or more options. The options are defined by attributes that describe the product, including price.
This method works well for assessing the demand for alternative product specifications as well as understanding the willingness to pay for individual attributes. From this, it is possible to determine the willingness to pay for alternative product specifications and simulate market demand under different scenarios.
Sub-group analysis can be used to see how preferences for price and other product attributes vary by demographic or consumer profiles.
Van Westendorp Price Sensitivity Meter
This is a direct method to determine an acceptable price range for the described product/service, using four questions.
Gabor Granger
Survey respondents are asked their willingness to purchase a product at different price points. It can help determine the optimal price from a pre-determined selection by measuring how expense changes demand, and how this impacts potential revenue generated.
Scenario Modelling
Using primary and secondary sources of data, we can undertake scenario modelling (e.g. to predict market demand), and economic impact assessments.
