Brand Tracking
Track how your organisation is perceived by residents of Jersey, Guernsey and the Isle of Man. Subscribe to the IGR Brand Reputation Index©, join the Personal Banking Tracker syndicate or commission bespoke research.
IGR Brand Reputation Index©
Discover your brand’s local reputation with our Brand Reputation Index©. We measure the reputation of selected organisations in Guernsey and Jersey, and monitor which brands resonate most with island residents.
Our index is specially designed by us for organisations promoting themselves in Jersey and Guernsey. Consumers, employees and stakeholders prioritise and promote brands that they perceive to meet their needs, provide positive experiences and reflect local values.
Twice a year we survey a representative sample of island residents. Asking about nine dimensions that impact brand reputation, plus demographic profile. Reports are available every six months at a cost of £1,100.
Personal Banking Tracker
Our personal banking survey tracks views on local banking services on a quarterly basis. The survey is conducted in Guernsey, Jersey, the Isle of Man and Gibraltar. Metrics measured include consideration, trust, recommendation and attitudes towards different brands amongst island residents.
The survey is conducted on behalf of a syndicate of high street banks operating in the Crown Dependencies, and the findings can help banks improve the services they offer to customers.
Bespoke Brand Tracking Research
We have experience conducting brand tracking research on behalf of a number of organisations operating in Guernsey, Jersey and the Isle of Man.
These usually take the form of online surveys, as a cost-effective method to reach a large number of residents.
Island Global Research Panel Members are often invited to complete the surveys we run, and we reach a wide range of people including a good reach amongst the older generations. Alternatively, we can track views amongst a client database or client research panel. In designing the survey we consider the impact of survey length, topics covered and question flow on survey fatigue and potential framing bias. We look to ensure comparability between waves while maintaining interest amongst potential participants. We can advise on required sample sizes.
We usually recommend between 2 and 4 waves of data collection at the same times each year to determine whether there is any seasonal variation in respondents’ and allow timely feedback on the impact of communications about the organisation/sector. Where an organisation operates in multiple jurisdictions we are able to run the survey concurrently in Jersey, Guernsey and/or the Isle of Man, providing comparable insights.
Survey weights are routinely applied to ensure the findings are representative of the adult resident population by age and gender and ensure that any differences in the results between waves of data collection are true differences rather than an artifact of sampling variation. We check for statistically significant differences between waves by identifying whether the upper and lower confidence interval for two results are overlapping or not.
A report is prepared showing the latest results and how it has changed over time. A Manager presents the short and long-term trends to the Client and other stakeholders in-person or over teams.
